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The Heartbeat

  • Jim


  1. OUT THINK--Just think for your customer rather than yourself or your job!

  2. OUT HUSTLE--This is your game plan: "Get up early. Stay up late. Talk to every customer you ever had. (That includes operations like truck drivers,  accounting and pullers etc..)

  3. OUT SELL--Yoder's has to be a consistent value provider in order to be able to earn the business when the time is right

  4. OUT SERVE-- Now is the time to increase service.

  5. OUT DELIVER--Do what ever it takes to make it happen

  6. OUT COMMUNICATE--just be like Harley on this one. :) actually you will have a lot more success if you pattern after Chris Yoder

  7. OUT TRUTH--The more truth you tell your customers both external and internal, the more they will respect you and remain loyal to you. If we all take this phylosophy in how we go about business, there will come a time when we will all be on a rocket ship!

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